As defined by PRSA, Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics. WCM’s in-house Public Relations team focuses its work with strategic media, analysts and targeted constituents and influencers. We build awareness across all media for promoting corporate leadership, elevating executive profiles, supporting not-for-profit initiatives and issues management. WCM’s PR team also creates and distributes custom content, manages crisis communications, leads social media campaigns and has a proprietary relationship with the UR Business Network.